Whether you are experiencing all-time attendance highs or a lull this year (hopefully not!), increasing attendance should always be top of mind for your afterschool or childcare program. Obviously creating the right environment and ensuring the students are getting the most out of your program is priority number one, but how do you fill those seats?
Analyze your Program
When looking to increase attendance, you must first take a look internally. What is working? What isn’t? Who is your target demographic? Do you provide a fun and secure learning environment for the students?
Parents want a well rounded program were their kids are learning, socializing, working with others, and having fun. If you cannot promote these qualities, you should look to make changes internally before looking to increase attendance. The happier your student’s parents are, the more likely they are to spread the word about your program.
Check out this guide we made to help you get started and boost your social media presence.
Here is a more in-depth look at how you can expand your program’s digital presence.
Make sharing easier for parents
Parents love the idea of sharing the accomplishments of their kids. Parents today are very active on Facebook, Twitter, and Instagram. Simplify their ability to share and they will take advantage. Utilize the social media tips in this guide. You should aim to post fun photos, images, memes, quotes from students, and other creative content or blogs to inform and excite your student’s parents.
Make the afterschool activity feel inclusive. Allow both students and parents to get a sense of the activity, program, or club. If you have a larger program, it may be good to provide tours the first couple weeks of the program as well as the last few weeks to really show what your program has to offer.
After the tour, hold an ice cream social. Your current students and their parents will receive a great treat while your potential new students and their parents will have a chance to meet your current registrants and get a better sense of the program.
Offer more variety
Maybe your program is focused primarily around one activity, like soccer, painting, STEM, etc. If that is the case see tip 6.
If your afterschool program offers a number of activities, try to build variety among these programs. You want to ensure you reach kids of varying interests whether it be chess, cooking, or athletics. If your facility can handle multiple activities. Make your facility the one-stop shop for afterschool fun in your area. To figure out which activities to bring onboard, poll your current students or their parents. Find out what kind of activities they enjoy at home. Perhaps 16 kids love cooking or baking and creating new fun food. Maybe science, technology or gaming are an important part in several of your students’ lives. Be sure to poll available times as well. Would once a week suffice? Which day and for how long? Check out this article for attracting youth and building around a schedule. Use this to build another activity and bring in new students.
How to draw more interest if your program has one focus
For those afterschool programs with one focus, it’s important to highlight more than that sport or activity. Students who enjoy that activity will join, those unsure of what they like will need more than a poster or email around what the program is. This is where video and images take on an important role. Hire a local freelance photographer to take high resolution pictures throughout a normal day at your program. If possible, have them take short videos as well and compile them into a 30-60 second introduction video which you can spread across your social media channels, website, and share with parents.
Highlight the fun and excitement involved in the program.
Maybe interview a student about why they love soccer.
All kids want to be involved in a program if their friends are involved. Enlist the parents to help spread the word in exchange for discounts, free ice cream day, or action photos of their children having fun throughout the day. Get creative! Students will join if they see their friends having fun.
Your program is more than just the activity. You are creating a social emotional environment to help students build confidence, make new friends, learn a fun new skill, and learn how to work with others. All these skills will help them in the future – you are helping them today.
Make life easier for parents
Thanks to smartphones and all the apps available today, we all expect convenience. That means parents expect more out of afterschool programs. Luckily, there’s an afterschool app for that! Kinderlime’s afterschool software allows parents to pay online or via their phone. They can also sign in or out their child upon pickup to eliminate your need for timesheets. In addition, you can send out notifications or alerts directly to the parents phones and email.
Ensuring your students get the most out of your program is essential for growth. The best afterschool programs are the one who show passion for what they do and for the well-being of the students they have. Simple things like remembering all the students’ and parents’ names, having ice cream socials, and sending out thank you cards will ensure your program sees the same students year after year along with a bevy of new student interest.
Many of you know your way around Kinderlime. However, some of you may only use one or two aspects of our all-inclusive solution. This article is a brief introduction to the other smaller, yet highly commended, features for childcare and afterschool programs who would like to get more out of our childcare apps.
But here are a few lesser known and underutilized features of our system:
How do you currently track your teacher’s clock in-out times? Make your life a bit easier and start tracking with our staff timeclock.
Your staff will use the same pin pad as your parents to sign themselves in and track their time. No need for paper timesheets, you have an all-in-one system to track time and build staff reports.
With the staff timeclock you are able to track student-teacher ratios throughout the day based on on each classroom and check in-out times. Many states have different regulations regarding the maximum number of students per teacher, this will help you stay within those permitted ratios.
Attendance based billing for afterschool
Both parent-paid and state-funded afterschool programs rely on attendance tracking in order to keep your program open. This feature works in conjunction with our attendance tracking allowing you to easily convert student’s attendance into billing invoices and reports for either parents or investors.
This has helped many of our afterschool customers reduce their administrative work during audits and monthly and yearly reporting. In some cases, saving them days worth of work.
Many programs utilize our Newsletter feature to send weekly or monthly updates to the parents and guardians. This is a great way to inform parents of upcoming events, important dates, and more. Many programs use these Newsletters to showcase the fun their students are having, capture fun activities, and show parents why your program is best for the their child.
Newsletters can be a powerful tool to help inform parents and give them periodic updates. It can also be a great marketing tool to help spread your program to other families in your community. The digital copies make it easier to be shared on your social media channels and can be shared among parents. Parents are always looking for programs, the more readily available your material, the more likely you are to draw recognition and potential new families.
The Newsletter feature is synced up with parent & guardian contact information already in Kinderlime. All you need to do is create, select recipients, and send.
Thanks to some great suggestions from our current customers, we recently introduced the “Tags” feature to Kinderlime. You now have the ability to create new tags for tracking and quick access to children or families associated with those tags. For example, you could tag children with allergies, families who only pay for half-days, or parents paying by credit card. No more scrolling and searching individually. Simply create a tag and attach that to the appropriate children for quick accessibility later.
The Child and Adult Care Food Program (CACFP) funded by the USDA supports many child care providers and provides nutrition meals to millions of children across the country. Now, Kinderlime helps you reduce that CACFP paperwork by recording meals, providing meal counts and reporting it to your sponsors. We will help you be CACFP Compliant.
IMPORTANT REMINDER – Nonprofit 501c3 tax-exempt status
“To be tax-exempt under section 501c3 of the IRS, an organization must be organized and operated exclusively for exempt purposes set forth in section 501c3, and none of its earnings may inure to any private shareholder or individual.” (Check here for more).
What does this mean? It means ALL PUBLIC AFTERSCHOOLS QUALIFY (if a part of a public school) and some childcares may be able to file as nonprofits. Why is that important? This status will get you major discounts across most third party vendors, including Kinderlime, payment processors, and provide tax benefits.
More and more childcare programs are looking towards innovative apps to help run their sign in-out, billing, and daily parent communication. Their goal is simple. Find a solution that is easy to use, quick to understand, and solves their paper problems. In the past, there was one choice in childcare management, that was the older, in-house system, like Procare. Today, when looking for a solution to help manage your daycare, you have an option between new childcare management apps and older, in-house, childcare management systems.
So which is right for your program?
This article aims to break down the differences between childcare management apps and these older systems.
Modules v All-In-One
Traditional companies have modules. One module for a family database, another for sign in-out / staff timeclock, and a third one for family billing. Each of these modules are in their own silo, making it difficult for the information to pass between one another without technical guidance and backend maintenance. This usually means you need to go through extensive training or have a tech savvy staffer to help maintain the system.
Cloud based software does away with the need for buying these modules individually. Instead, with minimal training and no technical background, you can manage your daycare all in one place, via website or your mobile device. It’s one solution for everything you need to run your program.
“With the old system [we] spent hours doing error checks and fixing mistakes, but with Kinderlime the billing process was practically error free” – Paul, Administrator at NCC Preschool.
Local v Cloud Data
When you have all your student data sitting on your personal computer, keeping your student data secure costs you an expensive server, antivirus, technical expertise, and more. And if your server crashes? All your family billing data is lost in an instant. As a busy business owner, you don’t want to worry about IT and maintaining a server to prevent such a disaster.
Solutions, like Kinderlime, utilize a web and cloud-based daycare management offering – which is maintained on Amazon servers (the same servers used by Amazon itself and companies like Dropbox and in some cases banks as well). This means that if you have a power outage, all your information is secure and accessible when your power comes back on. There is no information stored on your phone or laptop, so should you lose either, you will not need to worry about the information being accessible to others.
Upgrades & Maintenance
Do you want to be responsible for paying for upgrades then upgrade it yourself? Probably not. That is the old model of management systems. These maintenance fixes and upgrades do not come cheap. This will require you to either contact your provider and schedule a time to fix your system, OR you will need to have the technical know-how to fix it yourself.
With cloud-based childcare apps, updates and maintenance occurs regularly at no extra cost to you. Issues are fixed much more quickly and typically fixed late at night as not to interrupt your daily use of the system.
Priced on a monthly or annual subscription basis. They require little to no upfront investment, only the license fee. For a small or medium sized childcare program with little technology budget, this option is typically better as everything is included in the monthly or annual subscription. For larger programs, with many locations, a solution like this could help centralize all your data making it easier to manage without the need to hire an extra IT personnel and no ongoing maintenance, upgrading, or support fees.
These systems typically require purchasing a perpetual license for a substantial upfront fee. There are no recurring license fees, but extra (hidden) fees may apply for implementation, support, maintenance and updates. Imagine your on premise software being out of date and upgrading it could be risky. You may have to upgrade your servers as well together with a potential of losing your data.
BONUS: Parent communication and apps
Everyone uses a smartphone now. Everyone expects access to everything via their phone. With this app, parents could communicate with you via their app and pay through the phone. Imagine seeing payments come in the next day after you send the invoices out. This is all made possible with instant communication and engaged parents, which comes easier when it is available on their phone. Parents view their balances and receive a notification on their phones when you send out tuition invoices. No more paper billing.
The approach to childcare management software has evolved. Daycares expect simplicity, all features included, and for companies to handle all the technical work. We agree and that is what we do. It allows you to focus your time and energy on what’s important to you, the children.
You can try the our childcare software for free by going online and just signing up for a Free 14-Day Trial. For an easy way to impress your parents, grow you business, and liberate yourself from difficult software, then try Kinderlime’s childcare apps. Manage everything in one place and take your daycare program to the next level.
Summer is in full swing. Are you running out of creative activities yet? Hopefully not. But here are a few ideas to keep you going through the summer and to help you capture these special moments to increase parent communication.
It’s Slime Time
What child doesn’t like slime? And how do you give them what they want, but without all the mess? Well, it seems slime has evolved quite a bit since my childhood. They now have mess free slime, which is perfect for any child no matter how messy they are.
Here is a video to create quick, easy, and safe slime for your kids to play with: Mess-free slime
Plant a Seed (literally)
**Before you begin, make sure to check your student’s’ records for allergies.**
This is a great outdoor activity (as it could be VERY messy).
You are teaching not only a fun useful skill, you also have the ability to teach them about growing their own food to give them a sense of appreciation for where their food comes from. They also make great gifts for parents.
No matter how old you get, it’s always fun learning about science and building something with your hands. Here are a few ideas to pique their scientific curiosity.
You can make this at home and bring it in. Make plain colored playdough and bring it in with different food coloring and plastic gloves for the kids. The kids will be able to make the playdough any color they want and have something fun they can take home and continue to play with.
Healthy Ice Pops
Who doesn’t like an ice pop in 90 degree weather? Here are some creative, and healthy, ice pop creations you can make with your students this summer. Or you can freestyle. Simply put out the ingredients, show them how to fill the mold, and let them be as creative as possible mixing any ingredients they want. What better way to get a student to eat well!
Have the children make one or two puppets using some items around the house. Have them create a story around their puppet(s) or have their puppets sing their favorite song. You can have endless hours of entertainment using puppets.
Water Day Activities
As a kid in a camp or childcare program, you live for water day. Nothing is better than running through a sprinkler, sliding down a slip-n-slide, having a water balloon fight or water balloon painting on a hot day. As for you, your students will be tired out at the end of the day, meaning you have a nice calm end to the day.
Photo Sharing & Parent Communication
Don’t forget to capture all your fun moments with Kinderlime’s Photo Sharingand Parent Communication App and share them directly with parents. Or put them directly on social media and attract new families to your program! Show them how much fun the students in your program are having and show them what makes your program unique.
Whether you’ve been running your childcare business for 5 days or 5 years, you need a presence on social media. You’ve heard this over and over again, and yet, 1 out of every 2 daycares either don’t have a social media presence or don’t use it regularly. This article will provide some ideas on where to get started and how to create an engaged audience of parents.
Why it’s important For your Childcare center
Parents want to show off their children and what their children are doing. Social media enables you to do this in a simple way, catered to your audience and easy to share. You have the opportunity to provide them with the images, content, and fun posts they crave, starring their very own child!
The more engaged a parent is, the more likely they are to share their experience with their friends and family. They want to see their children learning, socializing, and most importantly, enjoying themselves. Parent-to-parent communication is essential in the growth of your program.
Social Media Platforms
If you don’t have a website (and don’t have the time/money for one), Facebook should act as your program’s main site. Invite all your parents to join your Facebook page. Include all the relevant information: Name of your program (be sure to double check the spelling – some are careless with spell-check and it can hurt your brand!), logo, location, description, daily hours, contact information, marketing material (like this), and pictures to capture what your program is and does. This will be your main page for providing information and showcasing your program.
Twitter is a quick way to share real-time updates of activities and events – like pumpkin carving, field trips, water days and more. This depends on the reach of your program. If you are a local, one-site childcare program, you most likely don’t need to be on Twitter. The more platforms you use, the more time it takes you. Facebook should suffice for a smaller program. For those with larger programs, or multiple locations, this is a great way to reach your widespread audience.
Both platforms use the power of pictures to capture your creative posts. Don’t just post pictures of the kids, get creative! Post a video, craft, or project of the day (see below). These types of posts are more likely to spread or go “viral” within your community.
All it takes is 1-2 updates per week on one or all of these platforms to build an engaged audience. Of course the content you post matters.
Get creative with your posts. You have arguably the best resource for adorable pictures, quotes, and more at your disposal: the kids! Show your current parents, and all the other parents looking for a new childcare program, how much fun the kids are having with you. Here are some ideas:
Post a short video of a child in a giggle fit – laughter is contagious!
Post a short video of a dance-off or sing-along
Hold a drawing contest and post all the artwork
Capture a moment of pure sincerity when one child shares with another
Ask parents to share pictures of their children with their pets
Creativity is free and fun for everyone. But remember, don’t post everything. You only need 1 or 2 posts to engage the audience. Pick out your favorite pictures of the week and send them out.
If you want to send out pictures on a regular basis, using an app like Kinderlime is a better way to go, rather than to risk overloading any one media service.
You will probably be taking WAY more than 2 pictures every week. These parents want to be updated on what their children are doing (both good and bad). That is why we came up with our Daily Sheets and Photo Sharing childcare app. It not only allows you to record activities for each child throughout the day (meals, naps, mood, bathroom breaks, etc), but also allows you to share pictures of the kids directly to the parents via the app. Keep parents connected and engaged throughout the day.