7 Tips to Increase Attendance in Your Afterschool Program
Whether you are experiencing all-time attendance highs or a lull this year (hopefully not!), increasing attendance should always be top of mind for your afterschool or childcare program. Obviously creating the right environment and ensuring the students are getting the most out of your program is priority number one, but how do you fill those seats?
Analyze your Program
When looking to increase attendance, you must first take a look internally. What is working? What isn’t? Who is your target demographic? Do you provide a fun and secure learning environment for the students?
Parents want a well rounded program were their kids are learning, socializing, working with others, and having fun. If you cannot promote these qualities, you should look to make changes internally before looking to increase attendance. The happier your student’s parents are, the more likely they are to spread the word about your program.
Check out this guide we made to help you get started and boost your social media presence.
Here is a more in-depth look at how you can expand your program’s digital presence.
Make sharing easier for parents
Parents love the idea of sharing the accomplishments of their kids. Parents today are very active on Facebook, Twitter, and Instagram. Simplify their ability to share and they will take advantage. Utilize the social media tips in this guide. You should aim to post fun photos, images, memes, quotes from students, and other creative content or blogs to inform and excite your student’s parents.
Make the afterschool activity feel inclusive. Allow both students and parents to get a sense of the activity, program, or club. If you have a larger program, it may be good to provide tours the first couple weeks of the program as well as the last few weeks to really show what your program has to offer.
After the tour, hold an ice cream social. Your current students and their parents will receive a great treat while your potential new students and their parents will have a chance to meet your current registrants and get a better sense of the program.
Offer more variety
Maybe your program is focused primarily around one activity, like soccer, painting, STEM, etc. If that is the case see tip 6.
If your afterschool program offers a number of activities, try to build variety among these programs. You want to ensure you reach kids of varying interests whether it be chess, cooking, or athletics. If your facility can handle multiple activities. Make your facility the one-stop shop for afterschool fun in your area. To figure out which activities to bring onboard, poll your current students or their parents. Find out what kind of activities they enjoy at home. Perhaps 16 kids love cooking or baking and creating new fun food. Maybe science, technology or gaming are an important part in several of your students’ lives. Be sure to poll available times as well. Would once a week suffice? Which day and for how long? Check out this article for attracting youth and building around a schedule. Use this to build another activity and bring in new students.
How to draw more interest if your program has one focus
For those afterschool programs with one focus, it’s important to highlight more than that sport or activity. Students who enjoy that activity will join, those unsure of what they like will need more than a poster or email around what the program is. This is where video and images take on an important role. Hire a local freelance photographer to take high resolution pictures throughout a normal day at your program. If possible, have them take short videos as well and compile them into a 30-60 second introduction video which you can spread across your social media channels, website, and share with parents.
Highlight the fun and excitement involved in the program.
Maybe interview a student about why they love soccer.
All kids want to be involved in a program if their friends are involved. Enlist the parents to help spread the word in exchange for discounts, free ice cream day, or action photos of their children having fun throughout the day. Get creative! Students will join if they see their friends having fun.
Your program is more than just the activity. You are creating a social emotional environment to help students build confidence, make new friends, learn a fun new skill, and learn how to work with others. All these skills will help them in the future – you are helping them today.
Make life easier for parents
Thanks to smartphones and all the apps available today, we all expect convenience. That means parents expect more out of afterschool programs. Luckily, there’s an afterschool app for that! Kinderlime’s afterschool software allows parents to pay online or via their phone. They can also sign in or out their child upon pickup to eliminate your need for timesheets. In addition, you can send out notifications or alerts directly to the parents phones and email.
Ensuring your students get the most out of your program is essential for growth. The best afterschool programs are the one who show passion for what they do and for the well-being of the students they have. Simple things like remembering all the students’ and parents’ names, having ice cream socials, and sending out thank you cards will ensure your program sees the same students year after year along with a bevy of new student interest.