The Childcare Center’s Guide to Social Media
Whether you’ve been running your childcare business for 5 days or 5 years, you need a presence on social media. You’ve heard this over and over again, and yet, 1 out of every 2 daycares either don’t have a social media presence or don’t use it regularly. This article will provide some ideas on where to get started and how to create an engaged audience of parents.
Why It’s Important
Parents want to show off their children and what their children are doing. Social media enables you to do this in a simple way, catered to your audience and easy to share. You have the opportunity to provide them with the images, content, and fun posts they crave, starring their very own child!
The more engaged a parent is, the more likely they are to share their experience with their friends and family. They want to see their children learning, socializing, and most importantly, enjoying themselves. Parent-to-parent communication is essential in the growth of your program.
Social Media Platforms
If you don’t have a website (and don’t have the time/money for one), Facebook should act as your program’s main site. Invite all your parents to join your Facebook page. Include all the relevant information: Name of your program (be sure to double check the spelling – some are careless with spell-check and it can hurt your brand!), logo, location, description, daily hours, contact information, marketing material (like this), and pictures to capture what your program is and does. This will be your main page for providing information and showcasing your program.
Twitter is a quick way to share real-time updates of activities and events – like pumpkin carving, field trips, water days and more. This depends on the reach of your program. If you are a local, one-site childcare program, you most likely don’t need to be on Twitter. The more platforms you use, the more time it takes you. Facebook should suffice for a smaller program. For those with larger programs, or multiple locations, this is a great way to reach your widespread audience.
Pinterest & Instagram
Both platforms use the power of pictures to capture your creative posts. Don’t just post pictures of the kids, get creative! Post a video, craft, or project of the day (see below). These types of posts are more likely to spread or go “viral” within your community.
All it takes is 1-2 updates per week on one or all of these platforms to build an engaged audience. Of course the content you post matters.
Get creative with your posts. You have arguably the best resource for adorable pictures, quotes, and more at your disposal: the kids! Show your current parents, and all the other parents looking for a new childcare program, how much fun the kids are having with you. Here are some ideas:
- Post a short video of a child in a giggle fit – laughter is contagious!
- Post a short video of a dance-off or sing-along
- Hold a drawing contest and post all the artwork
- Capture a moment of pure sincerity when one child shares with another
- Ask parents to share pictures of their children with their pets
Creativity is free and fun for everyone. But remember, don’t post everything. You only need 1 or 2 posts to engage the audience. Pick out your favorite pictures of the week and send them out.
If you want to send out pictures on a regular basis, using an app like Kinderlime is a better way to go, rather than to risk overloading any one media service.
You will probably be taking WAY more than 2 pictures every week. These parents want to be updated on what their children are doing (both good and bad). That is why we came up with our Daily Sheets and Photo Sharing childcare app. It not only allows you to record activities for each child throughout the day (meals, naps, mood, bathroom breaks, etc), but also allows you to share pictures of the kids directly to the parents via the app. Keep parents connected and engaged throughout the day.
Learn more about our free Photo Sharing / Daycare Daily Sheets app today!